MICRO UX – WEEK 5 | CONCEPT DEVELOPMENT

TEAM: Daniela Navaes | Jing Zhao | Jordy Tam | Nathassha di Pasquale

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At the beginning of the week, for the mid point presentation, we presented our concept to the Made by Many team. We showed them how the research findings led to the concept of a slow-friending app, in which people would record and assign value to stories about themselves in order to exchange them and hopefully create a real connection with someone. The concept was presented via a role-play (picture above), and the justifications through a slides presentation.

In addition to show exactly how our concept emerged from our research findings, we also deemed important to keep three questions in mind while developing this idea.

1- How can we create a trustworthy system that helps protect its users from hacking, scamming and identity fraud? (financial system identity verification)

2- How can we secure our users’ data from being abused and unethically traded by other apps and services? (transparency in the terms and conditions)

3- How can we make the app in a way that it starts in the digital, but ultimately leads to people connecting in the real world?

 

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Competitors analysis

The first thing we decided to do was a thorough analysis of other apps that have as a goal to connect other people. The apps chosen were Friender, Bumble BFF, Slowly and Hey!Vina. We did this in order to analyse their structure and interactive flow to identify opportunities and things we would like to do better. We didn’t find another app that had a similar concept as ours.

 

Storyboards – Speed Dating

Then we did some storyboards with our concept (plus an absurd idea)  and through the method of speed dating we’ve approached some people in order to get some perspective on what is their take on it. We also asked them specific questions about their habits and feelings about making new friends. We analysed the results categorising their responses into three categories: what they say they do, what they say they feel and what they think.

 

 

Framework – Structuring the Interface

Then, through a framework, we rearranged our findings to find design opportunities and start structuring our interface. It helps to define functions and features, define priorities and the task flow. Because we are working on a Micro level, even though we thought about the whole user journey through the app, we decided to focus only the value assignment and the exchange process of the experience.

Experience Map

Experience Map

Next week we will design some of the screens and through low fidelity prototypes test the interactions.

 

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